Introduction
The National Basketball Association (NBA) has announced the new logo for the Emirates NBA Cup and the game dates for the second annual in-season competition. The event will start on Tuesday, Nov. 12, in various NBA team markets, and culminate with the Semifinals and Championship at T-Mobile Arena in Las Vegas on Dec. 14 and Dec. 17, respectively.
New Logo and Partnership
The new Emirates NBA Cup logo reflects the league’s global marketing partnership with Emirates, which was announced in February. The logo features the championship trophy, symbolizing the pinnacle of achievement in the tournament, along with Emirates’ branding to highlight the newly renamed event.
Tournament Structure
For the 2024 Emirates NBA Cup, all 30 NBA teams will be randomly drawn into groups of five within their respective conferences, based on their win-loss records from the 2023-24 regular season. The groups will be revealed by ESPN on July 12 at 7 p.m. ET during NBA Today: Emirates NBA Cup Group Reveal. This event will be followed by an NBA 2K25 Summer League 2024 doubleheader featuring the Houston Rockets vs. Los Angeles Lakers and the Atlanta Hawks vs. Washington Wizards.
Group Play
Group Play games will be held on “Cup Nights” across four Tuesdays (Nov. 12, 19, 26, and Dec. 3) and three Fridays (Nov. 15, 22, and 29). Each team will play one game against each of the four opponents in its group.
Knockout Rounds
The single-elimination Knockout Rounds will begin with the Quarterfinals on Dec. 10 and 11 in NBA team markets. The Semifinals and Championship will take place at T-Mobile Arena in Las Vegas.
Tickets and Membership
Premium offerings for the semifinal and championship games in Las Vegas are available at NBAExperiences.com/cup. NBA ID members will have access to a ticket presale from July 30 to July 31, with general tickets going on sale in August. NBA ID, the league’s global membership program, is free to join.
Competition Stages
The Emirates NBA Cup 2024 will have two stages:
- Group Play: Involving all 30 NBA teams.
- Knockout Rounds: Featuring the eight teams that advance from Group Play (three group winners and one wild card from each conference).
Additional Games
The 22 teams that do not qualify for the Quarterfinals will be assigned two regular-season games to be played on Dec. 12, 13, 15, or 16. The losing teams in the Quarterfinals will play each other in regular-season games on these dates as well.
Conclusion
The NBA’s announcement of the Emirates NBA Cup dates and the unveiling of the new logo mark an exciting development in the league’s in-season competition. Fans can look forward to a dynamic tournament culminating in Las Vegas, with enhanced engagement through NBA ID membership and premium ticket offerings.(Phlwin)
Key Dates and Events
| Date | Event |
|---|---|
| Nov. 12 | Group Play begins |
| Dec. 10-11 | Quarterfinals |
| Dec. 14 | Semifinals at T-Mobile Arena |
| Dec. 17 | Championship at T-Mobile Arena |
| July 12 | Group Reveal on ESPN |
| July 30-31 | Ticket presale for NBA ID members |
| August | General ticket sales begin |